To start with businesses that wish to remain in hearts and minds of people need a memorable logo. A logo is often the first thing a customer notices of a business, so getting it right is critical to making a good impression. Carefully contrived logo becomes the deepest element of the business branding design.
Design is the silent ambassador of your brand. Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The idea that design is a silent ambassador of your brand was put forward by Paul Rand – the famous graphic designer. Let us try to break down his idea of design being an important component in the times we live in. Starting with the definition of an ambassador, moving on to how design acts as one, the
If you are starting your business or just want to give a new dimension to the existing logo carefully think about the color, shapes, trends and fonts you use and do understand what kind of emotions they generate around your brand. In the above FedEx logo use of purple and orange depicts positivity and vibrancy and the arrow between E & X tells you about moving forward. Such intelligently crafted logos mark a presence subconsciously.